serpTHE SERP.SO FIELD NOTES
A clearer next move
in search.
Practical guides for the work between finding an opportunity and publishing something useful.
How to Measure AI Search Visibility
Build a measurement plan that separates brand mentions, citations, referrals, and business outcomes.
3 min read AI VisibilityAI Mentions vs Citations: What Each Means
Understand the difference between being named, linked, recommended, and visited in AI search.
3 min read AI VisibilityBuild an AI Prompt Tracking Set That Stays Useful
Choose stable, buyer-relevant prompts without turning tracking into a biased brand test.
3 min read AI VisibilityWhy AI Answers Change Between Visibility Checks
Distinguish normal variation, collection problems, and meaningful changes when monitoring AI answers.
3 min read AI VisibilityFix Brand Ambiguity in AI Search Reports
Prevent common names, renamed products, and unrelated domains from corrupting AI visibility reports.
3 min read AI VisibilityMeasure AI Referrals Without Overclaiming Attribution
Connect observable AI referral visits to useful actions while keeping missing attribution visible.
3 min read AI VisibilityAI Search Crawlers vs Training Bots
Understand search, training, and user-triggered fetches before changing crawler access rules.
3 min read AI VisibilityRun an AI Citation Gap Analysis
Turn missing citations into specific research questions and content improvements rather than copycat articles.
3 min read AI VisibilityBuild a Product Facts Page for AI Search
Give readers a clear, verifiable account of product capabilities, limitations, and availability.
3 min read AI VisibilityTest Buyer Intent in AI Search Prompts
Separate educational, evaluation, and implementation questions to make AI visibility findings actionable.
3 min read AI VisibilityMeasure AI Visibility Across Languages
Design language-specific AI visibility tests without confusing translation with market coverage.
3 min read AI VisibilityWrite an AI Visibility Report People Can Audit
Build reports with inspectable answers, clear denominators, and decisions tied to evidence.
3 min read AI VisibilityCompare AI Search Engines Without Mixing Metrics
Use matched buyer tasks and separate reporting to compare search surfaces responsibly.
3 min read AI VisibilityCheck Source Freshness in AI Search Answers
Identify stale product claims by checking cited pages, effective dates, and version context.
3 min read AI VisibilityAPI Tests vs ChatGPT Visibility Checks
Label API experiments honestly and avoid presenting them as direct measurements of every ChatGPT user experience.
3 min read AI VisibilityRun Your First AI Visibility Audit
A practical audit sequence for access, product facts, buyer questions, and evidence-based follow-up.
3 min read AI VisibilityCreate an AI Visibility Baseline Before Publishing
Capture a usable starting point before content changes so later comparisons have clear scope.
3 min read AI VisibilityCalculate AI Share of Voice Without Misleading Charts
Define the denominator and competitor set before using share-of-voice metrics in AI search reporting.
3 min read AI VisibilityValidate AI Citations Before Using Them as Evidence
Check destination, claim support, date, and source authority before trusting a linked AI answer.
3 min read AI VisibilityDesign a Useful AI Visibility Content Experiment
Test a focused content improvement while keeping causal claims proportional to the evidence.
3 min read AI VisibilityDo You Need Special Schema for AI Search?
Understand where structured data helps and why it cannot replace useful, accessible page content.
3 min read AI VisibilityWhat AI Crawler Logs Can and Cannot Tell You
Use server logs to investigate access without mistaking bot visits for citations or customers.
3 min read AI VisibilityRespond to Inaccurate AI Answers About Your Product
A factual correction workflow for outdated prices, nonexistent features, and wrong product descriptions.
3 min read AI VisibilityMap the Sources Behind AI Buyer Recommendations
Find which kinds of sources support buyer answers and identify evidence your website can genuinely contribute.
3 min read